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Saturday, December 22, 2007, 1:09AM ET - U.S. Markets Closed. Dow Up 1.55% Nasdaq Up 1.94%
Prudential Financial Inc. (PRU)On Dec 21: 93.59  Up 1.70 (1.85%)  
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Key StatisticsGet Key Statistics for:
Data provided by Capital IQ, except where noted.
VALUATION MEASURES 
Market Cap (intraday)5:42.49B
Enterprise Value (22-Dec-07)3:47.21B
Trailing P/E (ttm, intraday):12.08
Forward P/E (fye 31-Dec-08) 1:11.43
PEG Ratio (5 yr expected):0.89
Price/Sales (ttm):1.21
Price/Book (mrq):1.82
Enterprise Value/Revenue (ttm)3:1.36
Enterprise Value/EBITDA (ttm)3:8.888
FINANCIAL HIGHLIGHTS 
Fiscal Year
Fiscal Year Ends:31-Dec
Most Recent Quarter (mrq):30-Sep-07
Profitability
Profit Margin (ttm):11.18%
Operating Margin (ttm):14.66%
Management Effectiveness
Return on Assets (ttm):0.68%
Return on Equity (ttm):16.69%
Income Statement
Revenue (ttm):34.62B
Revenue Per Share (ttm):74.356
Qtrly Revenue Growth (yoy):0.40%
Gross Profit (ttm):32.49B
EBITDA (ttm):5.31B
Net Income Avl to Common (ttm):3.66B
Diluted EPS (ttm):7.75
Qtrly Earnings Growth (yoy):-28.00%
Balance Sheet
Total Cash (mrq):32.01B
Total Cash Per Share (mrq):70.511
Total Debt (mrq):37.51B
Total Debt/Equity (mrq):1.632
Current Ratio (mrq):1.057
Book Value Per Share (mrq):50.380001
Cash Flow Statement
Operating Cash Flow (ttm):6.46B
Levered Free Cash Flow (ttm):1.99B
View Financials (provided by EDGAR Online):
Income Statement - Balance Sheet
Cash Flow


TRADING INFORMATION 
Stock Price History
Beta:1.23
52-Week Change3:9.59%
S&P500 52-Week Change3:5.22%
52-Week High (22-May-07)3:103.27
52-Week Low (16-Aug-07)3:81.61
50-Day Moving Average3:94.71
200-Day Moving Average3:94.46
Share Statistics
Average Volume (3 month)3:2,899,880
Average Volume (10 day)3:2,945,370
Shares Outstanding5:454.00M
Float:452.62M
% Held by Insiders1:0.12%
% Held by Institutions1:52.20%
Shares Short (as of 09-Nov-07)3:5.77M
Short Ratio (as of 09-Nov-07)3:1.8
Short % of Float (as of 09-Nov-07)3:1.30%
Shares Short (prior month)3:4.76M
Dividends & Splits
Forward Annual Dividend Rate4:1.15
Forward Annual Dividend Yield4:1.20%
Trailing Annual Dividend Rate3:1.15
Trailing Annual Dividend Yield3:1.30%
5 Year Average Dividend Yield4:1.20%
Payout Ratio4:12%
Dividend Date3:21-Dec-07
Ex-Dividend Date4:21-Nov-07
Last Split Factor (new per old)2:N/A
Last Split Date3:N/A


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See Key Statistics Help for definitions of terms used.
Abbreviation Guide: K = Thousands; M = Millions; B = Billions
mrq = Most Recent Quarter (as of 30-Sep-07)
ttm = Trailing Twelve Months (as of 30-Sep-07)
yoy = Year Over Year (as of 30-Sep-07)
lfy = Last Fiscal Year (as of 31-Dec-06)
fye = Fiscal Year Ending
1 = Data provided by Thomson; 2 = Data provided by EDGAR Online;
3 = Data derived from multiple sources or calculated by Yahoo! Finance;
4 = Data provided by Hemscott Americas;
5 = Shares outstanding is taken from the most recently filed quarterly or annual report
and Market Cap is calculated using shares outstanding.

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