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Monday, January 19, 2004, 9:28pm ET - U.S. Markets Closed for Martin Luther King, Jr. Day.
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Kellogg Co (K)On Jan 16: 37.89  Up 0.59 (1.58%)  Reuters
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Key StatisticsGet Key Statistics for:
Data provided by Multex, except where noted.
VALUATION MEASURES 
Market Cap (intraday):15.46B
Enterprise Value (19-Jan-04)³:20.50B
Trailing P/E (ttm):19.67
Forward P/E (fye 28-Dec-04)¹:17.85
PEG Ratio (5 yr expected)¹:2.46
Price/Sales (ttm):1.76
Price/Book (mrq):12.50
Enterprise Value/Revenue (ttm)³:2.37
Enterprise Value/EBITDA (ttm)³:10.54
FINANCIAL HIGHLIGHTS 
Fiscal Year
Fiscal Year Ends:28-Dec
Most Recent Quarter (mrq):30-Sep-03
Profitability
Profit Margin (ttm):9.13%
Operating Margin (ttm):18.32%
Management Effectiveness
Return on Assets (ttm):7.66%
Return on Equity (ttm):76.00%
Income Statement
Revenue (ttm):8.66B
Revenue Per Share (ttm):21.115
Revenue Growth (lfy)³:-6.20%
Gross Profit (ttm)²:3.74B
EBITDA (ttm):1.95B
Net Income Avl to Common (ttm):790.10M
Diluted EPS (ttm):1.926
Earnings Growth (lfy)³:52.20%
Balance Sheet
Total Cash (mrq):341.90M
Total Cash Per Share (mrq):0.84
Total Debt (mrq)²:5.38B
Total Debt/Equity (mrq):4.42
Current Ratio (mrq):0.729
Book Value Per Share (mrq):2.98
Cash Flow Statement
From Operations (ttm)³:912.40M
Free Cashflow (ttm)³:673.70M
View Financials (provided by EDGAR Online):
Income Statement - Balance Sheet
Cash Flow
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Free Annual Report for K


TRADING INFORMATION 
Stock Price History
Beta:0.003
52-Week Change:9.41%
52-Week Change (relative to S&P500):-13.44%
52-Week High (31-Dec-03):38.57
52-Week Low (10-Mar-03):27.85
50-Day Moving Average:36.32
200-Day Moving Average:34.31
Share Statistics
Average Volume (3 month):1,013,318
Average Volume (10 day):998,000
Shares Outstanding:408.14M
Float:248.20M
% Held by Insiders:39.19%
% Held by Institutions:80.82%
Shares Short (as of 8-Dec-03):4.13M
Daily Volume (as of 8-Dec-03):N/A
Short Ratio (as of 8-Dec-03):4.28
Short % of Float (as of 8-Dec-03):1.67%
Shares Short (prior month):4.68M
Dividends & Splits
Annual Dividend:1.01
Dividend Yield:2.67%
Dividend Date:15-Dec-03
Ex-Dividend Date:25-Nov-03
Last Split Factor (new per old)²:2:1
Last Split Date:25-Aug-97
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See Key Statistics Help for definitions of terms used.
Abbreviation Guide: K = Thousands; M = Millions; B = Billions
mrq = Most Recent Quarter (as of 30-Sep-03)
ttm = Trailing Twelve Months (as of 30-Sep-03)
lfy = Last Fiscal Year (as of 28-Dec-02)
fye = Fiscal Year Ending
1 = Data provided by Thomson; 2 = Data provided by EDGAR Online;
3 = Data derived from multiple sources or calculated by Yahoo! Finance