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Kellogg Co (K)On Sep 17: 42.71   0.00 (0.00%)  Reuters
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Key StatisticsGet Key Statistics for:
Data provided by Reuters, except where noted.
VALUATION MEASURES 
Market Cap (intraday):17.66B
Enterprise Value (20-Sep-04)³:22.47B
Trailing P/E (ttm, intraday):20.16
Forward P/E (fye 27-Dec-05)¹:18.17
PEG Ratio (5 yr expected)¹:2.23
Price/Sales (ttm):1.92
Price/Book (mrq):10.18
Enterprise Value/Revenue (ttm)³:2.44
Enterprise Value/EBITDA (ttm)³:11.08
FINANCIAL HIGHLIGHTS 
Fiscal Year
Fiscal Year Ends:27-Dec
Most Recent Quarter (mrq):30-Jun-04
Profitability
Profit Margin (ttm):9.53%
Operating Margin (ttm):17.85%
Management Effectiveness
Return on Assets (ttm):8.53%
Return on Equity (ttm):62.17%
Income Statement
Revenue (ttm):9.19B
Revenue Per Share (ttm):22.238
Revenue Growth (lfy)³:6.10%
Gross Profit (ttm)²:3.91B
EBITDA (ttm):2.03B
Net Income Avl to Common (ttm):876.50M
Diluted EPS (ttm):2.119
Earnings Growth (lfy)³:9.20%
Balance Sheet
Total Cash (mrq):211.30M
Total Cash Per Share (mrq):0.51
Total Debt (mrq)²:5.02B
Total Debt/Equity (mrq):2.895
Current Ratio (mrq):0.765
Book Value Per Share (mrq):4.195
Cash Flow Statement
From Operations (ttm)³:1.20B
Free Cashflow (ttm)³:920.30M
View Financials (provided by EDGAR Online):
Income Statement - Balance Sheet
Cash Flow
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TRADING INFORMATION 
Stock Price History
Beta:-0.061
52-Week Change:28.18%
52-Week Change (relative to S&P500):17.70%
52-Week High (3-May-04):43.41
52-Week Low (31-Oct-03):32.60
50-Day Moving Average:41.54
200-Day Moving Average:40.16
Share Statistics
Average Volume (3 month):846,272
Average Volume (10 day):937,000
Shares Outstanding:413.41M
Float:257.10M
% Held by Insiders:37.81%
% Held by Institutions:80.38%
Shares Short (as of 9-Aug-04):4.03M
Daily Volume (as of 9-Aug-04):N/A
Short Ratio (as of 9-Aug-04):4.131
Short % of Float (as of 9-Aug-04):1.57%
Shares Short (prior month):4.24M
Dividends & Splits
Annual Dividend:1.01
Dividend Yield:2.36%
Dividend Date:15-Sep-04
Ex-Dividend Date:27-Aug-04
Last Split Factor (new per old)²:2:1
Last Split Date:25-Aug-97
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See Key Statistics Help for definitions of terms used.
Abbreviation Guide: K = Thousands; M = Millions; B = Billions
mrq = Most Recent Quarter (as of 30-Jun-04)
ttm = Trailing Twelve Months (as of 30-Jun-04)
lfy = Last Fiscal Year (as of 27-Dec-03)
fye = Fiscal Year Ending
1 = Data provided by Thomson; 2 = Data provided by EDGAR Online;
3 = Data derived from multiple sources or calculated by Yahoo! Finance