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Thursday, May 29, 2008, 8:37PM ET - U.S. Markets Closed. Dow Up 0.41% Nasdaq Up 0.87%
Prudential Financial Inc. (PRU)At 4:01PM ET: 75.86  Up 1.65 (2.22%)  
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Key StatisticsGet Key Statistics for:
Data provided by Capital IQ, except where noted.
VALUATION MEASURES 
Market Cap (intraday)5:33.07B
Enterprise Value (29-May-08)3:39.28B
Trailing P/E (ttm, intraday):13.39
Forward P/E (fye 31-Dec-09) 1:8.53
PEG Ratio (5 yr expected):0.69
Price/Sales (ttm):0.97
Price/Book (mrq):1.44
Enterprise Value/Revenue (ttm)3:1.18
Enterprise Value/EBITDA (ttm)3:10.858
FINANCIAL HIGHLIGHTS 
Fiscal Year
Fiscal Year Ends:31-Dec
Most Recent Quarter (mrq):31-Mar-08
Profitability
Profit Margin (ttm):7.99%
Operating Margin (ttm):9.99%
Management Effectiveness
Return on Assets (ttm):0.44%
Return on Equity (ttm):11.57%
Income Statement
Revenue (ttm):33.19B
Revenue Per Share (ttm):73.231
Qtrly Revenue Growth (yoy):-13.80%
Gross Profit (ttm):34.40B
EBITDA (ttm):3.62B
Net Income Avl to Common (ttm):2.63B
Diluted EPS (ttm):5.66
Qtrly Earnings Growth (yoy):-93.80%
Balance Sheet
Total Cash (mrq):33.15B
Total Cash Per Share (mrq):76.023
Total Debt (mrq):40.08B
Total Debt/Equity (mrq):1.766
Current Ratio (mrq):1.152
Book Value Per Share (mrq):51.648998
Cash Flow Statement
Operating Cash Flow (ttm):6.63B
Levered Free Cash Flow (ttm):-1.21B
View Financials (provided by EDGAR Online):
Income Statement - Balance Sheet
Cash Flow


TRADING INFORMATION 
Stock Price History
Beta:1.22
52-Week Change3:-25.64%
S&P500 52-Week Change3:-9.11%
52-Week High (20-Jun-07)3:103.00
52-Week Low (17-Mar-08)3:65.66
50-Day Moving Average3:75.90
200-Day Moving Average3:81.58
Share Statistics
Average Volume (3 month)3:3,521,580
Average Volume (10 day)3:3,052,410
Shares Outstanding5:436.00M
Float:433.10M
% Held by Insiders1:0.14%
% Held by Institutions1:55.40%
Shares Short (as of 12-May-08)3:4.35M
Short Ratio (as of 12-May-08)3:1.3
Short % of Float (as of 12-May-08)3:1.00%
Shares Short (prior month)3:4.44M
Dividends & Splits
Forward Annual Dividend Rate4:1.15
Forward Annual Dividend Yield4:1.50%
Trailing Annual Dividend Rate3:1.15
Trailing Annual Dividend Yield3:1.60%
5 Year Average Dividend Yield4:1.20%
Payout Ratio4:20%
Dividend Date3:21-Dec-07
Ex-Dividend Date4:21-Nov-07
Last Split Factor (new per old)2:N/A
Last Split Date3:N/A


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See Key Statistics Help for definitions of terms used.
Abbreviation Guide: K = Thousands; M = Millions; B = Billions
mrq = Most Recent Quarter (as of 31-Mar-08)
ttm = Trailing Twelve Months (as of 31-Mar-08)
yoy = Year Over Year (as of 31-Mar-08)
lfy = Last Fiscal Year (as of 31-Dec-07)
fye = Fiscal Year Ending
1 = Data provided by Thomson; 2 = Data provided by EDGAR Online;
3 = Data derived from multiple sources or calculated by Yahoo! Finance;
4 = Data provided by Hemscott Americas;
5 = Shares outstanding is taken from the most recently filed quarterly or annual report
and Market Cap is calculated using shares outstanding.