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McDonald's Corp (MCD)At 3:06PM ET: 26.98  Up 0.40 (1.50%)  Reuters
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Key StatisticsGet Key Statistics for:
Data provided by Reuters, except where noted.
VALUATION MEASURES 
Market Cap (intraday):33.98B
Enterprise Value (10-Jun-04)³:42.25B
Trailing P/E (ttm, intraday):20.83
Forward P/E (fye 31-Dec-05)¹:14.58
PEG Ratio (5 yr expected)¹:1.91
Price/Sales (ttm):1.89
Price/Book (mrq):2.71
Enterprise Value/Revenue (ttm)³:2.38
Enterprise Value/EBITDA (ttm)³:10.12
FINANCIAL HIGHLIGHTS 
Fiscal Year
Fiscal Year Ends:31-Dec
Most Recent Quarter (mrq):31-Mar-04
Profitability
Profit Margin (ttm):9.33%
Operating Margin (ttm):17.00%
Management Effectiveness
Return on Assets (ttm):6.56%
Return on Equity (ttm):14.15%
Income Statement
Revenue (ttm):17.74B
Revenue Per Share (ttm):13.884
Revenue Growth (lfy)³:11.30%
Gross Profit (ttm)²:5.20B
EBITDA (ttm):4.17B
Net Income Avl to Common (ttm):1.66B
Diluted EPS (ttm):1.295
Earnings Growth (lfy)³:64.70%
Balance Sheet
Total Cash (mrq):969.60M
Total Cash Per Share (mrq):0.77
Total Debt (mrq)²:9.75B
Total Debt/Equity (mrq):0.788
Current Ratio (mrq):0.881
Book Value Per Share (mrq):9.821
Cash Flow Statement
From Operations (ttm)³:3.58B
Free Cashflow (ttm)³:2.40B
View Financials (provided by EDGAR Online):
Income Statement - Balance Sheet
Cash Flow


TRADING INFORMATION 
Stock Price History
Beta:0.783
52-Week Change:22.83%
52-Week Change (relative to S&P500):8.30%
52-Week High (8-Mar-04):29.98
52-Week Low (17-Jul-03):20.40
50-Day Moving Average:27.12
200-Day Moving Average:25.87
Share Statistics
Average Volume (3 month):4,659,636
Average Volume (10 day):4,382,000
Shares Outstanding:1.26B
Float:1.26B
% Held by Insiders:0.15%
% Held by Institutions:73.31%
Shares Short (as of 10-May-04):8.16M
Daily Volume (as of 10-May-04):N/A
Short Ratio (as of 10-May-04):1.499
Short % of Float (as of 10-May-04):0.65%
Shares Short (prior month):11.99M
Dividends & Splits
Annual Dividend:0.40
Dividend Yield:1.50%
Dividend Date: 1-Dec-03
Ex-Dividend Date:12-Nov-03
Last Split Factor (new per old)²:2:1
Last Split Date:08-Mar-99
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See Key Statistics Help for definitions of terms used.
Abbreviation Guide: K = Thousands; M = Millions; B = Billions
mrq = Most Recent Quarter (as of 31-Mar-04)
ttm = Trailing Twelve Months (as of 31-Mar-04)
lfy = Last Fiscal Year (as of 31-Dec-03)
fye = Fiscal Year Ending
1 = Data provided by Thomson; 2 = Data provided by EDGAR Online;
3 = Data derived from multiple sources or calculated by Yahoo! Finance