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Southern Company Inc (SO)At 4:01PM ET: 29.60  Down 0.05 (0.17%)  Reuters
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Key StatisticsGet Key Statistics for:
Data provided by Multex, except where noted.
VALUATION MEASURES 
Market Cap (intraday):21.56B
Enterprise Value (15-Dec-03)³:35.24B
Trailing P/E (ttm):14.21
Forward P/E (fye 31-Dec-04)¹:15.13
PEG Ratio (5 yr expected)¹:3.10
Price/Sales (ttm):1.93
Price/Book (mrq):2.34
Enterprise Value/Revenue (ttm)³:3.14
Enterprise Value/EBITDA (ttm)³:9.2
FINANCIAL HIGHLIGHTS 
Fiscal Year
Fiscal Year Ends:31-Dec
Most Recent Quarter (mrq):30-Sep-03
Profitability
Profit Margin (ttm):13.65%
Operating Margin (ttm):25.00%
Management Effectiveness
Return on Assets (ttm):4.73%
Return on Equity (ttm):17.06%
Income Statement
Revenue (ttm):10.55B
Revenue Per Share (ttm):15.432
Revenue Growth (lfy)³:3.90%
Gross Profit (ttm)²:7.27B
EBITDA (ttm):3.83B
Net Income Avl to Common (ttm):1.52B
Diluted EPS (ttm):2.083
Earnings Growth (lfy)³:4.40%
Balance Sheet
Total Cash (mrq):210.64M
Total Cash Per Share (mrq):0.29
Total Debt (mrq)²:13.85B
Total Debt/Equity (mrq):1.436
Current Ratio (mrq):0.714
Book Value Per Share (mrq):12.67
Cash Flow Statement
From Operations (ttm)³:2.94B
Free Cashflow (ttm)³:563.35M
View Financials (provided by EDGAR Online):
Income Statement - Balance Sheet
Cash Flow


TRADING INFORMATION 
Stock Price History
Beta:-0.481
52-Week Change:6.46%
52-Week Change (relative to S&P500):-11.84%
52-Week High (20-Jun-03):32.00
52-Week Low (13-Feb-03):27.00
50-Day Moving Average:29.54
200-Day Moving Average:29.27
Share Statistics
Average Volume (3 month):1,650,590
Average Volume (10 day):1,474,000
Shares Outstanding:728.51M
Float:723.00M
% Held by Insiders:0.76%
% Held by Institutions:37.03%
Shares Short (as of 10-Nov-03):9.56M
Daily Volume (as of 10-Nov-03):N/A
Short Ratio (as of 10-Nov-03):5.546
Short % of Float (as of 10-Nov-03):1.32%
Shares Short (prior month):9.41M
Dividends & Splits
Annual Dividend:1.40
Dividend Yield:4.72%
Dividend Date: 6-Dec-03
Ex-Dividend Date:30-Oct-03
Last Split Factor (new per old)²:2:1
Last Split Date:01-Mar-94
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See Key Statistics Help for definitions of terms used.
Abbreviation Guide: K = Thousands; M = Millions; B = Billions
mrq = Most Recent Quarter (as of 30-Sep-03)
ttm = Trailing Twelve Months (as of 30-Sep-03)
lfy = Last Fiscal Year (as of 31-Dec-02)
fye = Fiscal Year Ending
1 = Data provided by Thomson; 2 = Data provided by EDGAR Online;
3 = Data derived from multiple sources or calculated by Yahoo! Finance