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Kellogg Co (K)At 3:23PM ET: 42.84  Up 0.43 (1.01%)  Reuters
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Key StatisticsGet Key Statistics for:
Data provided by Reuters, except where noted.
VALUATION MEASURES 
Market Cap (intraday):17.67B
Enterprise Value (23-Apr-04)³:22.40B
Trailing P/E (ttm, intraday):20.93
Forward P/E (fye 27-Dec-05)¹:18.63
PEG Ratio (5 yr expected)¹:2.16
Price/Sales (ttm):1.98
Price/Book (mrq):12.04
Enterprise Value/Revenue (ttm)³:2.47
Enterprise Value/EBITDA (ttm)³:11.26
FINANCIAL HIGHLIGHTS 
Fiscal Year
Fiscal Year Ends:27-Dec
Most Recent Quarter (mrq):31-Mar-04
Profitability
Profit Margin (ttm):9.31%
Operating Margin (ttm):17.86%
Management Effectiveness
Return on Assets (ttm):8.21%
Return on Equity (ttm):67.72%
Income Statement
Revenue (ttm):9.05B
Revenue Per Share (ttm):21.997
Revenue Growth (lfy)³:6.10%
Gross Profit (ttm)²:3.91B
EBITDA (ttm):1.99B
Net Income Avl to Common (ttm):843.00M
Diluted EPS (ttm):2.047
Earnings Growth (lfy)³:9.20%
Balance Sheet
Total Cash (mrq):196.10M
Total Cash Per Share (mrq):0.48
Total Debt (mrq)²:5.11B
Total Debt/Equity (mrq):3.251
Current Ratio (mrq):0.698
Book Value Per Share (mrq):3.523
Cash Flow Statement
From Operations (ttm)³:1.17B
Free Cashflow (ttm)³:923.80M
View Financials (provided by EDGAR Online):
Income Statement - Balance Sheet
Cash Flow
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TRADING INFORMATION 
Stock Price History
Beta:-0.044
52-Week Change:32.41%
52-Week Change (relative to S&P500):5.87%
52-Week High (22-Apr-04):42.41
52-Week Low (25-Apr-03):30.92
50-Day Moving Average:39.46
200-Day Moving Average:36.19
Share Statistics
Average Volume (3 month):1,123,500
Average Volume (10 day):1,312,000
Shares Outstanding:412.38M
Float:250.70M
% Held by Insiders:39.21%
% Held by Institutions:82.54%
Shares Short (as of 7-Apr-04):5.00M
Daily Volume (as of 7-Apr-04):N/A
Short Ratio (as of 7-Apr-04):3.74
Short % of Float (as of 7-Apr-04):1.99%
Shares Short (prior month):4.75M
Dividends & Splits
Annual Dividend:1.01
Dividend Yield:2.38%
Dividend Date:15-Mar-04
Ex-Dividend Date: 2-Mar-04
Last Split Factor (new per old)²:2:1
Last Split Date:25-Aug-97
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See Key Statistics Help for definitions of terms used.
Abbreviation Guide: K = Thousands; M = Millions; B = Billions
mrq = Most Recent Quarter (as of 31-Mar-04)
ttm = Trailing Twelve Months (as of 31-Mar-04)
lfy = Last Fiscal Year (as of 27-Dec-03)
fye = Fiscal Year Ending
1 = Data provided by Thomson; 2 = Data provided by EDGAR Online;
3 = Data derived from multiple sources or calculated by Yahoo! Finance